About
Our store
Who we are
About Pelican Shops
Founded in 1960, Pelican Shops began as a small business in rural Whitehouse, New Jersey. Thanks to a strong work ethic and a dedication to outstanding service, the company steadily grew—both in size and reputation. Today, the original store spans over 30,000 square feet and is supported by four additional locations across New Jersey and Pennsylvania. Remarkably, one of the original founding members still works part-time at the flagship location.
Our Commitment to Customers
At Pelican Shops, the customer has always been our top priority. For over 45 years, we’ve built our reputation by delivering high-quality products at competitive prices—quickly and reliably. Our team goes the extra mile to ensure every customer receives personalized service and long-term support.
About
Pelican Ski & Snowboard Shops
Pelican Shops’ Ski and Snowboard Departments are fully stocked with the latest gear, apparel, and accessories from the top brands in the industry, making them a one-stop destination for every level of skier or rider. From expertly fitted ski boots and snowboards to helmets, goggles, and outerwear, Pelican offers everything you need to hit the slopes in comfort and style. Their knowledgeable staff provides personalized service, including professional boot fitting and equipment guidance, ensuring you get the right gear for your ability and goals. With seasonal rentals, sales, and a wide selection of equipment for adults and kids, Pelican Shops makes it easy to gear up for a great winter on the mountain. offerings and strive to improve our services to better meet the needs of our loyal customers.
Our History
A Family-Owned Tradition of Service
Pelican is proud to be family-owned and operated. Many of our team members have been with us for over two decades, reflecting the strong values and sense of community that define our business. We continually expand our product offerings and strive to improve our services to better meet the needs of our loyal customers.
SERVICE & REPAIR
Our Service Solutions
Whether you’re the proud owner of a hot tub or you’ve just brought home your very first spa, our team of service professionals are here to help. We can visit your home to inspect, service and maintain your spa as often as you need.
Our service solutions include:
- Spa Diagnosis
- Leak Repair
- Pump Replacement
- Retrofit new equipment
- Spa moves
- Winterization
- Cover replacement
- Cover Lift installation
- Jet and Pillow replacement
- Condition assessment
- Chemical and complex water problems
- Large selection of parts in stock