“Listen to everyone who rides.”
I keep these words close to my heart. Not just the team riders pushing the sport in unbelievable ways, but the shops, testers, and you. It’s what we mean by rider-driven. In the end, it’s what makes this year’s product so damn good. Don’t just turn the pages, get to your local shop and tell them what you think. Tell them what you know.
This winter’s going to be fun… GET SOME
-Jake Burton-
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