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Every ATOMIC product is embroiled with the passion with which all ATOMIC employees live and breathe the sport – as active skiers on the piste or working at the factory itself. Every Atomic product symbolizes the drive to improve on the tried and tested every day with innovative designs. And every Atomic product embodies the spirit of the Alpine Ski World Cup's most successful brand. In 2009-10 alone Atomic athletes racked up 20 World Cup wins and collected seven Olympic Medals. Having dominated the season, the team secured Atomic's 16th Alpine Brand Ranking World Cup as well as Brand Ranking victories in all five of the men's disciplines.
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